Monday | 08 September 2025
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3:00 pm - 6:00 pm
Registration Open - Sponsored by PictureWorks
Promenade Lobby
Tuesday | 09 September 2025
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7:30 am - 5:30 pm
Registration Open - Sponsored by PictureWorks
Promenade Lobby
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8:45 am - 12:00 pm
CEO Keynotes
Sponsored by: Thales
Auditorium - Room 104
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8:45 am - 9:00 am
Welcome from APEX President & IFSA President
Opening remarks to set the stage for the largest APEX Global EXPO in history, featuring a record number of global airline CEOs and a renewed focus on passenger experience innovation.
Auditorium - Room 104
Dominic GreenUnited AirlinesDirector Inflight Entertainment & ConnectivityMike HennyWheels UpSenior Vice President, Customer Experience -
9:00 am - 9:30 am
Rebuilding India’s Flag Carrier with Purpose, Trust, and Innovation
Campbell Wilson shares how Air India’s transformation blends heritage with forward momentum to redefine the passenger experience. Under Tata Group ownership, Air India invests heavily in next-generation aircraft, redesigned cabins, and elevated service to meet the expectations of today’s global travelers. This keynote explores how Air India restores confidence and pride through meaningful upgrades, renewed hospitality, and a vision of world-class excellence grounded in safety, care, and modern passenger needs.
Auditorium - Room 104
Campbell WilsonAir IndiaCEO -
9:30 am - 10:00 am
Aeromexico: Driving Latin American Aviation Forward Across Two Decades of Innovation
For more than twenty years under the vision of CEO Andrés Conesa, Aeromexico has transformed from a strong flag carrier into a Latin America’s standard-bearer on the global stage. Conesa’s leadership brought bold fleet renewal with Boeing 787 Dreamliners, expanded alliances that deepened connectivity across continents, and pioneering sustainability initiatives including Latin America’s first transcontinental biofuel flight. His focus on service and reliability has reshaped passenger expectations, with Aeromexico’s Net Promoter Scores (NPS) now edging ahead of the best of the US3. This remarkable climb reflects a steady two-decade journey of innovation and resilience, guided by a leader whose commitment elevated Aeromexico into one of the most trusted and admired airlines in the world. Exclusively at APEX Global EXPO, Conesa will reveal the airline’s path forward into an era of heightened passenger experience to best serve its customers.
Auditorium - Room 104
Dr. Andrés Conesa LabastidaAeroméxicoCEO -
10:00 am - 10:30 am
Elevating EL AL into a New Era of Excellence
Dina Ben Tal Ganancia leads EL AL with a bold vision to redefine the airline’s global standing. Through accelerated fleet modernization, digital transformation, and a renewed focus on premium guest experience, she is positioning EL AL as a competitive force across international markets. This keynote will unveil how EL AL blends legacy with leadership, agility with ambition, and tradition with transformative innovation to enter a new era of global excellence.
Auditorium - Room 104
Dina Ben Tal GananciaEL ALCEO -
11:00 am - 11:30 am
Connecting the Unconnected: Breeze’s Mission for Market Transformation
Breeze Airways Founder and Chief Executive Officer David Neeleman reveals how the airline’s customer-first philosophy fuels one of the most talked-about transformations in U.S. aviation. Built around simplicity, friendliness, and digital convenience, Breeze delivers tailored experiences for travelers often overlooked by legacy route networks. This keynote will explore how Breeze reimagines the journey for mid-sized markets by combining intuitive technology, low fares, and a fresh approach to flexibility and onboard comfort. From booking to baggage claim, Neeleman will detail how Breeze elevates passenger satisfaction through empathy, efficiency, and innovation. He will show how customer experience drives growth, deepens loyalty, and creates new possibilities for regional air travel.
Auditorium - Room 104
David NeelemanBreeze AirwaysCEO & Founder -
11:30 am - 12:00 pm
From the South Pacific to the World Stage: Fiji Airways’ Story of Excellence
Under the leadership of CEO André Viljoen, Fiji Airways has transformed from a boutique island carrier into a global exemplar of performance and innovation. The airline today stands as the highest APEX-rated international airline of its size in the world, with Skytrax twice naming it both Best Airline in Australia & Pacific and Best Airline Staff Service in 2023 and 2024, surpassing far larger rivals. Operating a fleet of less than 20 mainline aircraft, Fiji Airways this summer became the smallest airline in the world to introduce Dining on Demand in Business Class, a bold move that redefined guest choice and premium service. André also guided the airline into a selective partnership with the American Airlines AAdvantage program, extending Fiji’s global reach while preserving the warmth and authenticity that define its brand. His keynote tells the story of how vision, discipline, and cultural pride can lift even the smallest of carriers to world-class status.
Auditorium - Room 104
Andre ViljoenFiji AirwaysCEO -
12:00 pm - 1:00 pm
Networking Lunch
Sponsored by: Panasonic
Auditorium Foyer – Room 104
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1:00 pm - 5:00 pm
APEX Global EXPO Open
Hall B
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3:00 pm - 3:45 pm
Collaborative Transformation: Reimagining the Future of IFEC Through Airline-CSP Collaboration
An in-depth look at the challenges as airlines and connectivity service providers (CSPs) work together to revolutionize in-flight entertainment and connectivity possibilities. This session explores groundbreaking advancements like dynamic content ecosystems, cloud-based seatback platforms, and real-time passenger engagement tools.
Hall B - APEX Thought Leadership Stage
Dominic GreenUnited AirlinesDirector Inflight Entertainment & ConnectivityMiguel FerreiraTAP Air PortugalDigital Onboard Experience ManagerTodd Traynor-CoreyAlaska AirlinesVice President, Guest Products & ExperienceStephanie TaylorAPEXInsights Editor -
5:00 pm - 5:30 pm
PCIAW® Fashion Show
Hall B - APEX Thought Leadership Stage
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5:00 pm - 7:00 pm
Networking Reception - Sponsored by West Entertainment & DIRECTV
Hall B
Wednesday | 10 September 2025
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7:45 am - 5:00 pm
Registration Open - Sponsored by PictureWorks
Promenade Lobby
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7:50 am - 8:50 am
Airline Breakfast Sponsored by Panasonic
This interactive networking breakfast is for airlines only and offers a great opportunity to network with your fellow airline professionals, exchange information, form partnerships, and create opportunities for growth. Come ready to share your successes and ask questions to your peers to generate best practices. Conversations will focus around issues, and trends that are affecting the airline industry today.
Room 103BC
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9:00 am - 5:00 pm
EXPO Open
Hall B
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10:00 am - 10:45 am
In-Flight Streaming Rights and the Future
Streaming platforms are transforming onboard entertainment, yet complex content licensing and dynamic rights agreements challenge traditional approaches. This session will map out the evolution of in-flight streaming, examine legal frameworks, and address hybrid delivery models that avoid antitrust issues. Industry leaders will share strategies for airline-provider collaboration that create flexible, passenger-focused experiences amid a rapidly shifting media environment.
Hall B - APEX Thought Leadership Stage
Dr. Joe LeaderAPEXChief Executive OfficerChristopher HillDisneyVP of Platform & Distribution SalesZina NeophytouBBC StudiosSVP Out of Home & BBC News Commercial DevelopmentVince CruzParamount PicturesVice President, Non Theatrical SalesRichard AshtonSonyVice President Sales & Marketing -
12:00 pm - 12:45 pm
From Startup to Standout: The flyadeal Story of Successful Disruptive Growth in the Middle East
In his first-ever U.S. presentation, flyadeal Chief Executive Officer Steven Greenway shares the remarkable rise of Saudi Arabia’s low-cost carrier and how it is reshaping passenger expectations in one of the world’s fastest-growing aviation markets. Greenway will explore how flyadeal blends digital agility, bold brand positioning, and operational simplicity to deliver a compelling, customer-centric product. Attendees will gain insights into rapid growth strategies, experience-driven differentiation, and what it takes to thrive in a region defined by transformation.
Hall B - APEX Thought Leadership Stage
Steven GreenwayFlyadealCEO -
1:00 pm - 1:45 pm
Personal Devices and Seatbacks: Finding the Perfect Balance for Modern Travelers
Personal devices promise convenience, while seatback systems deliver broader engagement. Speakers will address generational preferences, technology-driven design, and operational considerations that influence this balance. Attendees will uncover strategies for integrating both platforms to maximize passenger choice, engagement, and satisfaction.
Hall B - APEX Thought Leadership Stage
Oren Cohen ButanskyEL ALChief Customer OfficerDolores De Iturbe VeraAeroméxicoDirector for IFEC and Technology On BoardKatsunori MakiANADirector Cabin Products and Services Planning, CX ManagementSeth MillerPaxEx.AeroAuthorAndy MassonPanasonicSenior Vice President, Product Management and Strategy -
2:00 pm - 2:45 pm
Innovations in Passenger Accessibility: Beyond Compliance
Pioneering initiatives move accessibility beyond legal mandates. Speakers will describe staff training for sensory sensitivities, new sensory guides that simplify onboard environments, and in-flight products designed for neurodiverse travelers. Attendees will learn how these innovations foster an inclusive atmosphere and ensure every passenger feels welcome.
Hall B - APEX Thought Leadership Stage
Rossen DimitrovSaudia AirlinesChief Customer Experience OfficerSamson AregaEthiopian AirlinesGroup Chief Customer Experience OfficerEd CollettAir New ZealandAccessibility Innovation LeaderNatalie RandallAlaska AirlinesDay of Travel Experience ManagerCraig KennedyOpen Doors OrganizationProgram Training Manager -
3:00 pm - 3:45 pm
The Future of Passenger Connectivity: Satellite Innovations and Beyond
Rapidly evolving technology raises passenger expectations for uninterrupted connectivity, whether on the ground or in the air. This session will blend insights on upcoming satellite innovations with considerations for wireless charging, universal connectivity standards, and emerging consumer tech trends.
Hall B - APEX Thought Leadership Stage
Mark CheyneyIAGIFEC Strategy, Performance and Operations ManagerAron BackstromSAS - Scandinavian AirlinesVP Product & LoyaltySeth MillerPaxEx.AeroAuthor -
5:30 pm - 6:30 pm
Airline Leaders Reception - Sponsored by Panasonic
Join us for an exclusive reception designed for airline executives. This premier networking event provides a unique opportunity to connect with industry leaders, exchange insights, and build meaningful relationships in a high-profile, relaxed setting.
Hyatt Regency | The Market Bar
Thursday | 11 September 2025
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7:50 am - 8:50 am
APEX Member Meeting
Room 103AB
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8:15 am - 4:00 pm
Registration Open - Sponsored by PictureWorks
Promenade Lobby
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9:00 am - 9:45 am
Immersive Tech Takes Flight: AR and the Metaverse Reshape Passenger Experience
Immersive technologies like augmented reality and the metaverse are transforming how passengers interact with their travel environment. This session explores how AR enhances engagement through dynamic seatback environments and real-time journey guidance—from gate to destination. Panelists will also examine how metaverse platforms are unlocking new opportunities for virtual lounges, social connectivity, and immersive inflight entertainment. Learn how airlines are using these tools to boost loyalty, personalize experiences, anticipate passenger needs, and create inclusive, intuitive touchpoints that redefine comfort and connection in the air.
Hall B - APEX Thought Leadership Stage
Bastian SchützMetaHead of XR in TravelEric GroenlohLufthansa GroupHead of Customer Experience LH GroupManeesha BhateThalesVP Strategic Partnerships & Business Development -
9:00 am - 4:30 pm
EXPO Open
Hall B
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10:00 am - 10:45 am
The Rise of Airport Lounges: Balancing Experience, Cost, and Commercial Strategy
Lounges reflect airline identity and deliver ROI. Learn how design, partnerships, and service balance experience with profitability. Panelists from APEX WORLD CLASS™ airlines will explore how lounges enhance loyalty, shape premium perception, and unlock monetization strategies.
Hall B - APEX Thought Leadership Stage
Rossen DimitrovSaudia AirlinesChief Customer Experience OfficerBarry ter VoertKLM Royal Dutch AirlinesCXO & EVP Business DevelopmentToshiya ShimadaAll Nippon AirwaysVice President, Products & Services PlanningJanis TseLOUNGE by YATESChief Executive Officer -
12:00 pm - 12:45 pm
David vs. Goliath: The Fiji Airways Story of How Small Airlines Can Rise to Global Greatness!
In this engaging “Ted-style Talk” session, Andre Viljoen, CEO of Fiji Airways, will share the inspiring journey of how a small island airline competes and thrives among industry giants. With a dynamic and passionate presentation style, Viljoen will delve into the innovative strategies and leadership philosophies that have propelled Fiji Airways to punch above its weight in the global aviation arena. Attendees will gain insights into overcoming challenges, fostering a culture of excellence, and implementing game-changing approaches that drive success in a competitive market.
Hall B - APEX Thought Leadership Stage
Andre ViljoenFiji AirwaysCEO -
1:00 pm - 1:45 pm
AI and Predictive Intelligence: Shaping Hyper-Personalized Passenger Journeys
Artificial intelligence and predictive analytics are redefining the inflight experience through hyper-personalized services that anticipate and adapt to individual passenger needs. This session explores how data-driven insights power tailored offerings—from customized meals and real-time entertainment suggestions to live translation and generative service assistance. Panelists will showcase how AI platforms drive seamless engagement, enhance loyalty, and create a future of travel where every interaction feels intuitive, responsive, and uniquely personal.
Hall B - APEX Thought Leadership Stage
Mark Anthony MunsayacPhilippine AirlinesHead of Customer ExperienceMatthieu DolleAir FranceHead of InnovationMarcelo DominguesAzulCustomer Experience SpecialistSahbi BouraouiEtihad AirwaysManager of IFEC Systems -
2:00 pm - 2:45 pm
Fireside Finale with United Airlines Chief Executive Officer Scott Kirby
In a capstone conversation to close APEX Global EXPO, United Airlines CEO Scott Kirby will share insights into United’s leadership in innovation, loyalty expansion, digital transformation, and next-generation inflight connectivity. Kirby’s leadership vision will spotlight how United is redefining the future of passenger experience across the airline’s global network, fostering operational resilience, and championing sustainability initiatives in aviation’s evolving landscape. Required: Airline, Airport, Alliance registrations; APEX CEO Keynote registration; APEX Full EXPO registration; IFSA EXPO registration
FTE Global Keynote Stage
Scott KirbyUnited AirlinesCEO -
5:00 pm - 5:45 pm
APEX/IFSA Awards Ceremony Reception
Auditorium Foyer – Room 104
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5:45 pm - 7:15 pm
APEX/IFSA Awards Ceremony - Sponsored by Sponsors Thales & West Entertainment
Auditorium – Room 104
Speaker Directory
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Dr. Andrés Conesa LabastidaAeroméxicoCEOAndre ViljoenFiji AirwaysCEODominic GreenUnited AirlinesDirector Inflight Entertainment & ConnectivityMike HennyWheels UpSenior Vice President, Customer ExperienceMiguel FerreiraTAP Air PortugalDigital Onboard Experience ManagerTodd Traynor-CoreyAlaska AirlinesVice President, Guest Products & ExperienceStephanie TaylorAPEXInsights EditorDavid NeelemanBreeze AirwaysCEO & FounderCampbell WilsonAir IndiaCEODina Ben Tal GananciaEL ALCEOMark CheyneyIAGIFEC Strategy, Performance and Operations ManagerAron BackstromSAS - Scandinavian AirlinesVP Product & LoyaltySeth MillerPaxEx.AeroAuthorRossen DimitrovSaudia AirlinesChief Customer Experience OfficerSamson AregaEthiopian AirlinesGroup Chief Customer Experience OfficerEd CollettAir New ZealandAccessibility Innovation LeaderNatalie RandallAlaska AirlinesDay of Travel Experience ManagerCraig KennedyOpen Doors OrganizationProgram Training ManagerOren Cohen ButanskyEL ALChief Customer OfficerDolores De Iturbe VeraAeroméxicoDirector for IFEC and Technology On BoardKatsunori MakiANADirector Cabin Products and Services Planning, CX ManagementAndy MassonPanasonicSenior Vice President, Product Management and StrategySteven GreenwayFlyadealCEODr. Joe LeaderAPEXChief Executive OfficerChristopher HillDisneyVP of Platform & Distribution SalesZina NeophytouBBC StudiosSVP Out of Home & BBC News Commercial DevelopmentVince CruzParamount PicturesVice President, Non Theatrical SalesRichard AshtonSonyVice President Sales & MarketingBastian SchützMetaHead of XR in TravelEric GroenlohLufthansa GroupHead of Customer Experience LH GroupManeesha BhateThalesVP Strategic Partnerships & Business DevelopmentScott KirbyUnited AirlinesCEOMark Anthony MunsayacPhilippine AirlinesHead of Customer ExperienceMatthieu DolleAir FranceHead of InnovationMarcelo DominguesAzulCustomer Experience SpecialistSahbi BouraouiEtihad AirwaysManager of IFEC SystemsBarry ter VoertKLM Royal Dutch AirlinesCXO & EVP Business DevelopmentToshiya ShimadaAll Nippon AirwaysVice President, Products & Services PlanningJanis TseLOUNGE by YATESChief Executive Officer