APEX Global EXPO 2025 Agenda

Explore sessions, speakers, and topics

Monday | 08 September 2025

1 Session

Tuesday | 09 September 2025

13 Sessions
  • 7:30 am - 5:30 pm

    Registration Open - Sponsored by PictureWorks

    Promenade Lobby

  • 8:45 am - 12:00 pm

    CEO Keynotes

    Sponsored by: Thales

    Auditorium - Room 104

  • 8:45 am - 9:00 am

    Welcome from APEX President & IFSA President

    Opening remarks to set the stage for the largest APEX Global EXPO in history, featuring a record number ‎of global airline CEOs and a renewed focus on passenger experience innovation.‎

    Auditorium - Room 104

    Dominic Green
    Dominic Green
    United Airlines
    Director Inflight Entertainment & Connectivity
    Mike Henny
    Mike Henny
    Wheels Up
    Senior Vice President, Customer Experience
  • 9:00 am - 9:30 am

    Rebuilding India’s Flag Carrier with Purpose, Trust, and Innovation

    Campbell Wilson shares how Air India’s transformation blends heritage with forward momentum to ‎redefine the passenger experience. Under Tata Group ownership, Air India invests heavily in next-generation ‎aircraft, redesigned cabins, and elevated service to meet the expectations of today’s global travelers. This ‎keynote explores how Air India restores confidence and pride through meaningful upgrades, renewed ‎hospitality, and a vision of world-class excellence grounded in safety, care, and modern passenger needs.‎

    Auditorium - Room 104

    Campbell Wilson
    Campbell Wilson
    Air India
    CEO
  • 9:30 am - 10:00 am

    Aeromexico: Driving Latin American Aviation Forward Across Two Decades of Innovation

    For more than twenty years under the vision of CEO Andrés Conesa, Aeromexico has transformed from a strong flag carrier into a Latin America’s standard-bearer on the global stage. Conesa’s leadership brought bold fleet renewal with Boeing 787 Dreamliners, expanded alliances that deepened connectivity across continents, and pioneering sustainability initiatives including Latin America’s first transcontinental biofuel flight. His focus on service and reliability has reshaped passenger expectations, with Aeromexico’s Net Promoter Scores (NPS) now edging ahead of the best of the US3. This remarkable climb reflects a steady two-decade journey of innovation and resilience, guided by a leader whose commitment elevated Aeromexico into one of the most trusted and admired airlines in the world. Exclusively at APEX Global EXPO, Conesa will reveal the airline’s path forward into an era of heightened passenger experience to best serve its customers.

    Auditorium - Room 104

    Dr. Andrés Conesa Labastida
    Dr. Andrés Conesa Labastida
    Aeroméxico
    CEO
  • 10:00 am - 10:30 am

    Elevating EL AL into a New Era of Excellence

    Dina Ben Tal Ganancia leads EL AL with a bold vision to redefine the airline’s global standing. Through ‎accelerated fleet modernization, digital transformation, and a renewed focus on premium guest ‎experience, she is positioning EL AL as a competitive force across international markets. This keynote will ‎unveil how EL AL blends legacy with leadership, agility with ambition, and tradition with transformative ‎innovation to enter a new era of global excellence.‎

    Auditorium - Room 104

    Dina Ben Tal Ganancia
    Dina Ben Tal Ganancia
    EL AL
    CEO
  • 11:00 am - 11:30 am

    Connecting the Unconnected: Breeze’s Mission for Market Transformation

    Breeze Airways Founder and Chief Executive Officer David Neeleman reveals how the airline’s customer-‎first philosophy fuels one of the most talked-about transformations in U.S. aviation. Built around ‎simplicity, friendliness, and digital convenience, Breeze delivers tailored experiences for travelers often ‎overlooked by legacy route networks. This keynote will explore how Breeze reimagines the journey for ‎mid-sized markets by combining intuitive technology, low fares, and a fresh approach to flexibility and ‎onboard comfort. From booking to baggage claim, Neeleman will detail how Breeze elevates passenger ‎satisfaction through empathy, efficiency, and innovation. He will show how customer experience drives ‎growth, deepens loyalty, and creates new possibilities for regional air travel.‎

    Auditorium - Room 104

    David Neeleman
    David Neeleman
    Breeze Airways
    CEO & Founder
  • 11:30 am - 12:00 pm

    From the South Pacific to the World Stage: Fiji Airways’ Story of Excellence

    Under the leadership of CEO André Viljoen, Fiji Airways has transformed from a boutique island carrier ‎into a global exemplar of performance and innovation. The airline today stands as the highest APEX-‎rated international airline of its size in the world, with Skytrax twice naming it both Best Airline in ‎Australia & Pacific and Best Airline Staff Service in 2023 and 2024, surpassing far larger rivals. Operating ‎a fleet of less than 20 mainline aircraft, Fiji Airways this summer became the smallest airline in the world ‎to introduce Dining on Demand in Business Class, a bold move that redefined guest choice and premium ‎service. André also guided the airline into a selective partnership with the American Airlines AAdvantage ‎program, extending Fiji’s global reach while preserving the warmth and authenticity that define its ‎brand. His keynote tells the story of how vision, discipline, and cultural pride can lift even the smallest of ‎carriers to world-class status.‎

    Auditorium - Room 104

    Andre Viljoen
    Andre Viljoen
    Fiji Airways
    CEO
  • 12:00 pm - 1:00 pm

    Networking Lunch

    Sponsored by: Panasonic

    Auditorium Foyer – Room 104

  • 1:00 pm - 5:00 pm

    APEX Global EXPO Open

    Hall B

  • 3:00 pm - 3:45 pm

    Collaborative Transformation: Reimagining the Future of IFEC Through Airline-CSP Collaboration

    An in-depth look at the challenges as airlines and connectivity service providers (CSPs) work together to ‎revolutionize in-flight entertainment and connectivity possibilities. This session explores groundbreaking ‎advancements like dynamic content ecosystems, cloud-based seatback platforms, and real-time ‎passenger engagement tools.‎

    Hall B - APEX Thought Leadership Stage

    Dominic Green
    Dominic Green
    United Airlines
    Director Inflight Entertainment & Connectivity
    Miguel Ferreira
    Miguel Ferreira
    TAP Air Portugal
    Digital Onboard Experience Manager
    Todd Traynor-Corey
    Todd Traynor-Corey
    Alaska Airlines
    Vice President, Guest Products & Experience
    Stephanie Taylor
    Stephanie Taylor
    APEX
    Insights Editor
  • 5:00 pm - 5:30 pm

    PCIAW® Fashion Show

    Hall B - APEX Thought Leadership Stage

  • 5:00 pm - 7:00 pm

    Networking Reception - Sponsored by West Entertainment & DIRECTV

    Hall B

Wednesday | 10 September 2025

9 Sessions
  • 7:45 am - 5:00 pm

    Registration Open - Sponsored by PictureWorks

    Promenade Lobby

  • 7:50 am - 8:50 am

    Airline Breakfast Sponsored by Panasonic

    This interactive networking breakfast is for airlines only and offers a great opportunity to network with your fellow airline professionals, exchange information, form partnerships, and create opportunities for growth. Come ready to share your successes and ask questions to your peers to generate best practices. Conversations will focus around issues, and trends that are affecting the airline industry today.

    Room 103BC

  • 9:00 am - 5:00 pm

    EXPO Open

    Hall B

  • 10:00 am - 10:45 am

    In-Flight Streaming Rights and the Future

    Streaming platforms are transforming onboard entertainment, yet complex content licensing and ‎dynamic rights agreements challenge traditional approaches. This session will map out the evolution of ‎in-flight streaming, examine legal frameworks, and address hybrid delivery models that avoid antitrust ‎issues. Industry leaders will share strategies for airline-provider collaboration that create flexible, ‎passenger-focused experiences amid a rapidly shifting media environment.‎

    Hall B - APEX Thought Leadership Stage

    Dr. Joe Leader
    Dr. Joe Leader
    APEX
    Chief Executive Officer
    Christopher Hill
    Christopher Hill
    Disney
    VP of Platform & Distribution Sales
    Zina Neophytou
    Zina Neophytou
    BBC Studios
    SVP Out of Home & BBC News Commercial Development
    Vince Cruz
    Vince Cruz
    Paramount Pictures
    Vice President, Non Theatrical Sales
    Richard Ashton
    Richard Ashton
    Sony
    Vice President Sales & Marketing
  • 12:00 pm - 12:45 pm

    From Startup to Standout: The flyadeal Story of Successful Disruptive Growth in the Middle East

    In his first-ever U.S. presentation, flyadeal Chief Executive Officer Steven Greenway shares the ‎remarkable rise of Saudi Arabia’s low-cost carrier and how it is reshaping passenger expectations in one ‎of the world’s fastest-growing aviation markets. Greenway will explore how flyadeal blends digital agility, ‎bold brand positioning, and operational simplicity to deliver a compelling, customer-centric product. ‎Attendees will gain insights into rapid growth strategies, experience-driven differentiation, and what it ‎takes to thrive in a region defined by transformation.‎

    Hall B - APEX Thought Leadership Stage

    Steven Greenway
    Steven Greenway
    Flyadeal
    CEO
  • 1:00 pm - 1:45 pm

    Personal Devices and Seatbacks: Finding the Perfect Balance for Modern Travelers

    Personal devices promise convenience, while seatback systems deliver broader engagement. Speakers ‎will address generational preferences, technology-driven design, and operational considerations that ‎influence this balance. Attendees will uncover strategies for integrating both platforms to maximize ‎passenger choice, engagement, and satisfaction.‎

    Hall B - APEX Thought Leadership Stage

    Oren Cohen Butansky
    Oren Cohen Butansky
    EL AL
    Chief Customer Officer
    Dolores De Iturbe Vera
    Dolores De Iturbe Vera
    Aeroméxico
    Director for IFEC and Technology On Board
    Katsunori Maki
    Katsunori Maki
    ANA
    Director Cabin Products and Services Planning, CX Management
    Seth Miller
    Seth Miller
    PaxEx.Aero
    Author
    Andy Masson
    Andy Masson
    Panasonic
    Senior Vice President, Product Management and Strategy
  • 2:00 pm - 2:45 pm

    Innovations in Passenger Accessibility: Beyond Compliance

    Pioneering initiatives move accessibility beyond legal mandates. Speakers will describe staff training for ‎sensory sensitivities, new sensory guides that simplify onboard environments, and in-flight products ‎designed for neurodiverse travelers. Attendees will learn how these innovations foster an inclusive ‎atmosphere and ensure every passenger feels welcome.‎

    Hall B - APEX Thought Leadership Stage

    Rossen Dimitrov
    Rossen Dimitrov
    Saudia Airlines
    Chief Customer Experience Officer
    Samson Arega
    Samson Arega
    Ethiopian Airlines
    Group Chief Customer Experience Officer
    Ed Collett
    Ed Collett
    Air New Zealand
    Accessibility Innovation Leader
    Natalie Randall
    Natalie Randall
    Alaska Airlines
    Day of Travel Experience Manager
    Craig Kennedy
    Craig Kennedy
    Open Doors Organization
    Program Training Manager
  • 3:00 pm - 3:45 pm

    The Future of Passenger Connectivity: Satellite Innovations and Beyond

    Rapidly evolving technology raises passenger expectations for uninterrupted connectivity, whether on ‎the ground or in the air. This session will blend insights on upcoming satellite innovations with ‎considerations for wireless charging, universal connectivity standards, and emerging consumer tech ‎trends.‎

    Hall B - APEX Thought Leadership Stage

    Mark Cheyney
    Mark Cheyney
    IAG
    IFEC Strategy, Performance and Operations Manager
    Aron Backstrom
    Aron Backstrom
    SAS - Scandinavian Airlines
    VP Product & Loyalty
    Seth Miller
    Seth Miller
    PaxEx.Aero
    Author
  • 5:30 pm - 6:30 pm

    Airline Leaders Reception - Sponsored by Panasonic

    Join us for an exclusive reception designed for airline executives. This premier networking event provides a unique opportunity to connect with industry leaders, exchange insights, and build meaningful relationships in a high-profile, relaxed setting.

    Hyatt Regency | The Market Bar

Thursday | 11 September 2025

10 Sessions
  • 7:50 am - 8:50 am

    APEX Member Meeting

    Room 103AB

  • 8:15 am - 4:00 pm

    Registration Open - Sponsored by PictureWorks

    Promenade Lobby

  • 9:00 am - 9:45 am

    Immersive Tech Takes Flight: AR and the Metaverse Reshape Passenger Experience

    Immersive technologies like augmented reality and the metaverse are transforming how passengers ‎interact with their travel environment. This session explores how AR enhances engagement through ‎dynamic seatback environments and real-time journey guidance—from gate to destination. Panelists ‎will also examine how metaverse platforms are unlocking new opportunities for virtual lounges, social ‎connectivity, and immersive inflight entertainment. Learn how airlines are using these tools to boost ‎loyalty, personalize experiences, anticipate passenger needs, and create inclusive, intuitive touchpoints ‎that redefine comfort and connection in the air.

    Hall B - APEX Thought Leadership Stage

    Bastian Schütz
    Bastian Schütz
    Meta
    Head of XR in Travel
    Eric Groenloh
    Eric Groenloh
    Lufthansa Group
    Head of Customer Experience LH Group
    Maneesha Bhate
    Maneesha Bhate
    Thales
    VP Strategic Partnerships & Business Development
  • 9:00 am - 4:30 pm

    EXPO Open

    Hall B

  • 10:00 am - 10:45 am

    The Rise of Airport Lounges: Balancing Experience, Cost, and Commercial Strategy

    Lounges reflect airline identity and deliver ROI. Learn how design, partnerships, and service balance ‎experience with profitability. Panelists from APEX WORLD CLASS™ airlines will explore how lounges enhance loyalty, shape premium ‎perception, and unlock monetization strategies.‎

    Hall B - APEX Thought Leadership Stage

    Rossen Dimitrov
    Rossen Dimitrov
    Saudia Airlines
    Chief Customer Experience Officer
    Barry ter Voert
    Barry ter Voert
    KLM Royal Dutch Airlines
    CXO & EVP Business Development
    Toshiya Shimada
    Toshiya Shimada
    All Nippon Airways
    Vice President, Products & Services Planning
    Janis Tse
    Janis Tse
    LOUNGE by YATES
    Chief Executive Officer
  • 12:00 pm - 12:45 pm

    David vs. Goliath: The Fiji Airways Story of How Small Airlines Can Rise to Global ‎Greatness!‎

    In this engaging “Ted-style Talk” session, Andre Viljoen, CEO of Fiji Airways, will share ‎the inspiring journey of how a small island airline competes and thrives among industry giants. With a ‎dynamic and passionate presentation style, Viljoen will delve into the innovative strategies and ‎leadership philosophies that have propelled Fiji Airways to punch above its weight in the global aviation ‎arena. Attendees will gain insights into overcoming challenges, fostering a culture of excellence, and ‎implementing game-changing approaches that drive success in a competitive market. ‎

    Hall B - APEX Thought Leadership Stage

    Andre Viljoen
    Andre Viljoen
    Fiji Airways
    CEO
  • 1:00 pm - 1:45 pm

    AI and Predictive Intelligence: Shaping Hyper-Personalized Passenger Journeys

    Artificial intelligence and predictive analytics are redefining the inflight experience through hyper-‎personalized services that anticipate and adapt to individual passenger needs. This session explores how ‎data-driven insights power tailored offerings—from customized meals and real-time entertainment ‎suggestions to live translation and generative service assistance. Panelists will showcase how AI ‎platforms drive seamless engagement, enhance loyalty, and create a future of travel where every ‎interaction feels intuitive, responsive, and uniquely personal.‎

    Hall B - APEX Thought Leadership Stage

    Mark Anthony Munsayac
    Mark Anthony Munsayac
    Philippine Airlines
    Head of Customer Experience
    Matthieu Dolle
    Matthieu Dolle
    Air France
    Head of Innovation
    Marcelo Domingues
    Marcelo Domingues
    Azul
    Customer Experience Specialist
    Sahbi Bouraoui
    Sahbi Bouraoui
    Etihad Airways
    Manager of IFEC Systems
  • 2:00 pm - 2:45 pm

    Fireside Finale with United Airlines Chief Executive Officer Scott Kirby

    In a capstone conversation to close APEX Global EXPO, United Airlines CEO Scott Kirby will share insights ‎into United’s leadership in innovation, loyalty expansion, digital transformation, and next-generation ‎inflight connectivity. Kirby’s leadership vision will spotlight how United is redefining the future of ‎passenger experience across the airline’s global network, fostering operational resilience, and ‎championing sustainability initiatives in aviation’s evolving landscape.‎ Required: Airline, Airport, Alliance registrations; APEX CEO Keynote registration; APEX Full EXPO registration; IFSA EXPO registration

    FTE Global Keynote Stage

    Scott Kirby
    Scott Kirby
    United Airlines
    CEO
  • 5:00 pm - 5:45 pm

    APEX/IFSA Awards Ceremony Reception

    Auditorium Foyer – Room 104

  • 5:45 pm - 7:15 pm

    APEX/IFSA Awards Ceremony - Sponsored by Sponsors Thales & West Entertainment

    Auditorium – Room 104

Speaker Directory

39 Speakers
  • Dr. Andrés Conesa Labastida
    Dr. Andrés Conesa Labastida
    Aeroméxico
    CEO
    Andre Viljoen
    Andre Viljoen
    Fiji Airways
    CEO
    Dominic Green
    Dominic Green
    United Airlines
    Director Inflight Entertainment & Connectivity
    Mike Henny
    Mike Henny
    Wheels Up
    Senior Vice President, Customer Experience
    Miguel Ferreira
    Miguel Ferreira
    TAP Air Portugal
    Digital Onboard Experience Manager
    Todd Traynor-Corey
    Todd Traynor-Corey
    Alaska Airlines
    Vice President, Guest Products & Experience
    Stephanie Taylor
    Stephanie Taylor
    APEX
    Insights Editor
    David Neeleman
    David Neeleman
    Breeze Airways
    CEO & Founder
    Campbell Wilson
    Campbell Wilson
    Air India
    CEO
    Dina Ben Tal Ganancia
    Dina Ben Tal Ganancia
    EL AL
    CEO
    Mark Cheyney
    Mark Cheyney
    IAG
    IFEC Strategy, Performance and Operations Manager
    Aron Backstrom
    Aron Backstrom
    SAS - Scandinavian Airlines
    VP Product & Loyalty
    Seth Miller
    Seth Miller
    PaxEx.Aero
    Author
    Rossen Dimitrov
    Rossen Dimitrov
    Saudia Airlines
    Chief Customer Experience Officer
    Samson Arega
    Samson Arega
    Ethiopian Airlines
    Group Chief Customer Experience Officer
    Ed Collett
    Ed Collett
    Air New Zealand
    Accessibility Innovation Leader
    Natalie Randall
    Natalie Randall
    Alaska Airlines
    Day of Travel Experience Manager
    Craig Kennedy
    Craig Kennedy
    Open Doors Organization
    Program Training Manager
    Oren Cohen Butansky
    Oren Cohen Butansky
    EL AL
    Chief Customer Officer
    Dolores De Iturbe Vera
    Dolores De Iturbe Vera
    Aeroméxico
    Director for IFEC and Technology On Board
    Katsunori Maki
    Katsunori Maki
    ANA
    Director Cabin Products and Services Planning, CX Management
    Andy Masson
    Andy Masson
    Panasonic
    Senior Vice President, Product Management and Strategy
    Steven Greenway
    Steven Greenway
    Flyadeal
    CEO
    Dr. Joe Leader
    Dr. Joe Leader
    APEX
    Chief Executive Officer
    Christopher Hill
    Christopher Hill
    Disney
    VP of Platform & Distribution Sales
    Zina Neophytou
    Zina Neophytou
    BBC Studios
    SVP Out of Home & BBC News Commercial Development
    Vince Cruz
    Vince Cruz
    Paramount Pictures
    Vice President, Non Theatrical Sales
    Richard Ashton
    Richard Ashton
    Sony
    Vice President Sales & Marketing
    Bastian Schütz
    Bastian Schütz
    Meta
    Head of XR in Travel
    Eric Groenloh
    Eric Groenloh
    Lufthansa Group
    Head of Customer Experience LH Group
    Maneesha Bhate
    Maneesha Bhate
    Thales
    VP Strategic Partnerships & Business Development
    Scott Kirby
    Scott Kirby
    United Airlines
    CEO
    Mark Anthony Munsayac
    Mark Anthony Munsayac
    Philippine Airlines
    Head of Customer Experience
    Matthieu Dolle
    Matthieu Dolle
    Air France
    Head of Innovation
    Marcelo Domingues
    Marcelo Domingues
    Azul
    Customer Experience Specialist
    Sahbi Bouraoui
    Sahbi Bouraoui
    Etihad Airways
    Manager of IFEC Systems
    Barry ter Voert
    Barry ter Voert
    KLM Royal Dutch Airlines
    CXO & EVP Business Development
    Toshiya Shimada
    Toshiya Shimada
    All Nippon Airways
    Vice President, Products & Services Planning
    Janis Tse
    Janis Tse
    LOUNGE by YATES
    Chief Executive Officer