APEX Global EXPO 2025 Agenda
Explore sessions, speakers, and topics
Monday | 08 September 2025
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3:00 pm - 6:00 pm
Tuesday | 09 September 2025
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7:30 am - 5:30 pm
Promenade Lobby
Registration Open - Sponsored by PictureWorks
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8:45 am - 9:00 am
Auditorium - Room 104
Welcome & Introduction
Opening remarks to introduce this year’s APEX Global EXPO, highlighting strong airline participation and an emphasis on advancing passenger experience innovation.
Dominic GreenUnited AirlinesDirector Inflight Entertainment & Connectivity -
8:45 am - 12:00 pm
Auditorium - Room 104
CEO Keynotes - Sponsored by Thales
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9:00 am - 9:30 am
Auditorium - Room 104
Building India’s Flag Carrier with Purpose, Trust, and Innovation
Campbell Wilson shares how Air India’s transformation blends heritage with forward momentum to redefine the passenger experience. Under Tata Group ownership, Air India invests heavily in next-generation aircraft, redesigned cabins, and elevated service to meet the expectations of today’s global travelers. This keynote explores how Air India restores confidence and pride through meaningful upgrades, renewed hospitality, and a vision of world-class excellence grounded in safety, care, and modern passenger needs.
Campbell WilsonAir IndiaCEO -
9:30 am - 10:00 am
Auditorium - Room 104
Connecting the Unconnected: Breeze’s Mission for Market Transformation
Breeze Airways Founder and Chief Executive Officer David Neeleman reveals how the airline’s customer-first philosophy fuels one of the most talked-about transformations in U.S. aviation. Built around simplicity, friendliness, and digital convenience, Breeze delivers tailored experiences for travelers often overlooked by legacy route networks. This keynote will explore how Breeze reimagines the journey for mid-sized markets by combining intuitive technology, low fares, and a fresh approach to flexibility and onboard comfort. From booking to baggage claim, Neeleman will detail how Breeze elevates passenger satisfaction through empathy, efficiency, and innovation. He will show how customer experience drives growth, deepens loyalty, and creates new possibilities for regional air travel.
David NeelemanBreeze AirwaysCEO & Founder -
10:00 am - 10:30 am
Auditorium - Room 104
Elevating EL AL into a New Era of Excellence
Dina Ben Tal Ganancia leads EL AL with a bold vision to redefine the airline’s global standing. Through accelerated fleet modernization, digital transformation, and a renewed focus on premium guest experience, she is positioning EL AL as a competitive force across international markets. This keynote will unveil how EL AL blends legacy with leadership, agility with ambition, and tradition with transformative innovation to enter a new era of global excellence.
Dina Ben Tal GananciaEL ALCEO -
10:30 am - 11:00 am
Auditorium - Room 104 Foyer
Networking Break
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11:00 am - 11:30 am
Auditorium - Room 104
The Kingdom of Travel for All: Saudia and flyadeal Powering a New Era of Aviation
Saudia Chief Guest Experience Officer Rossen Dimitrov and flyadeal CEO Steven Greenway join BBC News' Ben Thompson to showcase how Saudia Group combines award-winning premium hospitality with the rapid growth of Saudi Arabia’s leading low-cost carrier. From Saudia’s transformation in guest experience, digital services, and global recognition to flyadeal’s expansion into international markets and ambitious plan to serve 100 million travelers, the session highlights how two distinct strategies converge to redefine air travel under Saudi Arabia’s Vision 2030.
Rossen DimitrovSaudia AirlinesChief Customer Experience Officer
Steven GreenwayFlyadealCEO -
11:30 am - 12:00 pm
Auditorium - Room 104
From the South Pacific to the World Stage: Fiji Airways’ Story of Excellence
Under the leadership of CEO André Viljoen, Fiji Airways has transformed from a boutique island carrier into a global exemplar of performance and innovation. The airline today stands as the highest APEX-rated international airline of its size in the world, with Skytrax twice naming it both Best Airline in Australia & Pacific and Best Airline Staff Service in 2023 and 2024, surpassing far larger rivals. Operating a fleet of less than 20 mainline aircraft, Fiji Airways this summer became the smallest airline in the world to introduce Dining on Demand in Business Class, a bold move that redefined guest choice and premium service. André also guided the airline into a selective partnership with the American Airlines AAdvantage program, extending Fiji’s global reach while preserving the warmth and authenticity that define its brand. His keynote tells the story of how vision, discipline, and cultural pride can lift even the smallest of carriers to world-class status.
Andre ViljoenFiji AirwaysCEO
Ben ThompsonPresenter, BBC News and BBC Breakfast -
12:00 pm - 1:00 pm
Grand Ballroom - 2nd Level
Networking Lunch - Sponsored by Panasonic
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1:00 pm - 5:00 pm
Hall B
APEX Global EXPO Showfloor Open
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3:00 pm - 3:45 pm
Hall B - APEX Thought Leadership Stage
Collaborative Transformation: Reimagining the Future of IFEC Through Airline-CSP Collaboration
An in-depth look at the challenges as airlines and connectivity service providers (CSPs) work together to revolutionize in-flight entertainment and connectivity possibilities. This session explores groundbreaking advancements like dynamic content ecosystems, cloud-based seatback platforms, and real-time passenger engagement tools.
Dominic GreenUnited AirlinesDirector Inflight Entertainment & Connectivity
Miguel FerreiraTAP Air PortugalDigital Onboard Experience Manager
Todd Traynor-CoreyAlaska AirlinesVice President, Guest Products & Experience
Stephanie TaylorAPEXInsights Editor -
5:00 pm - 7:00 pm
Hall B
Networking Reception - Sponsored by West Entertainment & DIRECTV
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5:00 pm - 5:30 pm
Hall B - APEX Thought Leadership Stage
PCIAW® Fashion Show
Wednesday | 10 September 2025
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7:45 am - 5:00 pm
Promenade Lobby
Registration Open - Sponsored by PictureWorks
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7:50 am - 8:50 am
Room 103BC
Airline Breakfast - Sponsored by Panasonic
This interactive networking breakfast is for airlines only and offers a great opportunity to network with your fellow airline professionals, exchange information, form partnerships, and create opportunities for growth. Come ready to share your successes and ask questions to your peers to generate best practices. Conversations will focus around issues, and trends that are affecting the airline industry today.
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9:00 am - 5:00 pm
Hall B
APEX Global EXPO Showfloor Open
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10:00 am - 10:45 am
Hall B - APEX Thought Leadership Stage
In-Flight Streaming Rights and the Future
Streaming platforms are transforming onboard entertainment, yet complex content licensing and dynamic rights agreements challenge traditional approaches. This session will map out the evolution of in-flight streaming, examine legal frameworks, and address hybrid delivery models that avoid antitrust issues. Industry leaders will share strategies for airline-provider collaboration that create flexible, passenger-focused experiences amid a rapidly shifting media environment.
Christopher HillDisneyVP of Platform & Distribution Sales
Zina NeophytouBBC StudiosSVP Out of Home & BBC News Commercial Development
Vince CruzParamount PicturesVice President, Non Theatrical Sales
Richard AshtonSonyVice President Sales & Marketing
Dr. Joe LeaderAPEXChief Executive Officer -
12:00 pm - 12:45 pm
Hall B - APEX Thought Leadership Stage
From Startup to Standout: The flyadeal Story of Successful Disruptive Growth in the Middle East
In his first-ever U.S. presentation, flyadeal Chief Executive Officer Steven Greenway shares the remarkable rise of Saudi Arabia’s low-cost carrier and how it is reshaping passenger expectations in one of the world’s fastest-growing aviation markets. Greenway will explore how flyadeal blends digital agility, bold brand positioning, and operational simplicity to deliver a compelling, customer-centric product. Attendees will gain insights into rapid growth strategies, experience-driven differentiation, and what it takes to thrive in a region defined by transformation.
Steven GreenwayFlyadealCEO -
1:00 pm - 1:45 pm
Hall B - APEX Thought Leadership Stage
Personal Devices and Seatbacks: Finding the Perfect Balance for Modern Travelers
Personal devices promise convenience, while seatback systems deliver broader engagement. Speakers will address generational preferences, technology-driven design, and operational considerations that influence this balance. Attendees will uncover strategies for integrating both platforms to maximize passenger choice, engagement, and satisfaction.
Dolores De Iturbe VeraAeroméxicoDirector for IFEC and Technology On Board
Katsunori MakiANADirector Cabin Products and Services Planning, CX Management
Seth MillerPaxEx.AeroAuthor
Andy MassonPanasonicSenior Vice President, Product Management and Strategy -
2:00 pm - 2:45 pm
Hall B - APEX Thought Leadership Stage
Innovations in Passenger Accessibility: Beyond Compliance
Pioneering initiatives move accessibility beyond legal mandates. Speakers will describe staff training for sensory sensitivities, new sensory guides that simplify onboard environments, and in-flight products designed for neurodiverse travelers. Attendees will learn how these innovations foster an inclusive atmosphere and ensure every passenger feels welcome.
Rossen DimitrovSaudia AirlinesChief Customer Experience Officer
Samson AregaEthiopian AirlinesGroup Chief Customer Experience Officer
Ed CollettAir New ZealandAccessibility Innovation Leader
Natalie RandallAlaska AirlinesDay of Travel Experience Manager
Craig KennedyOpen Doors OrganizationProgram Training Manager
Ingo WuggetzerAirbusVice President Cabin Marketing -
3:00 pm - 3:45 pm
Hall B - APEX Thought Leadership Stage
The Future of Passenger Connectivity: Satellite Innovations and Beyond
Rapidly evolving technology raises passenger expectations for uninterrupted connectivity, whether on the ground or in the air. This session will blend insights on upcoming satellite innovations with considerations for wireless charging, universal connectivity standards, and emerging consumer tech trends.
Mark CheyneyIAGIFEC Strategy, Performance and Operations Manager
Aron BackstromSAS - Scandinavian AirlinesVP Product & Loyalty
Seth MillerPaxEx.AeroAuthor
Steven GreenwayFlyadealCEO -
5:30 pm - 6:30 pm
Hyatt Regency | The Market Bar
Airline Leaders Reception - Sponsored by Panasonic
Airline executives are invited to this premier networking event that provides a unique opportunity to connect with industry leaders, exchange insights, and build meaningful relationships in a high-profile, relaxed setting.
Thursday | 11 September 2025
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7:50 am - 8:50 am
Room 103AB
APEX Member Meeting
This meeting is open to APEX members only. During this session, the APEX Board will share key updates on initiatives, priorities, and progress shaping the association following member feedback. Designed as an open forum, the session also invites members to share their perspectives, ask questions, and provide feedback that helps guide future efforts. The meeting aims to strengthen transparency, foster engagement, and ensure that members remain at the heart of the association’s decision-making and direction.
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8:15 am - 4:00 pm
Promenade Lobby
Registration Open - Sponsored by PictureWorks
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9:00 am - 4:30 pm
Hall B
APEX Global EXPO Showfloor Open
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9:00 am - 9:45 am
Hall B - APEX Thought Leadership Stage
Immersive Tech Takes Flight: AR and the Metaverse Reshape Passenger Experience
Immersive technologies like augmented reality and the metaverse are transforming how passengers interact with their travel environment. This session explores how AR enhances engagement through dynamic seatback environments and real-time journey guidance—from gate to destination. Panelists will also examine how metaverse platforms are unlocking new opportunities for virtual lounges, social connectivity, and immersive inflight entertainment. Learn how airlines are using these tools to boost loyalty, personalize experiences, anticipate passenger needs, and create inclusive, intuitive touchpoints that redefine comfort and connection in the air.
Bastian SchützMetaHead of XR in Travel
Eric GroenlohLufthansa GroupSenior Director Customer Experience LH Group
Maneesha BhateThalesVP Strategic Partnerships & Business Development
Camillo StarkMSM.digitalDeputy Managing Director -
10:00 am - 10:45 am
Hall B - APEX Thought Leadership Stage
The Rise of Airport Lounges: Balancing Experience, Cost, and Commercial Strategy
Lounges reflect airline identity and deliver ROI. Learn how design, partnerships, and service balance experience with profitability. Panelists from APEX WORLD CLASS™ airlines will explore how lounges enhance loyalty, shape premium perception, and unlock monetization strategies.
Rossen DimitrovSaudia AirlinesChief Customer Experience Officer
Barry ter VoertKLM Royal Dutch AirlinesCXO & EVP Business Development
Toshiya ShimadaAll Nippon AirwaysVice President, Products & Services Planning
Janis TseLOUNGE by YATESChief Executive Officer -
12:00 pm - 12:45 pm
Hall B - APEX Thought Leadership Stage
David vs. Goliath: The Fiji Airways Story of How Small Airlines Can Rise to Global Greatness!
In this engaging “Ted-style Talk” session, Andre Viljoen, CEO of Fiji Airways, will share the inspiring journey of how a small island airline competes and thrives among industry giants. With a dynamic and passionate presentation style, Viljoen will delve into the innovative strategies and leadership philosophies that have propelled Fiji Airways to punch above its weight in the global aviation arena. Attendees will gain insights into overcoming challenges, fostering a culture of excellence, and implementing game-changing approaches that drive success in a competitive market.
Andre ViljoenFiji AirwaysCEO
Brian SumersThe Airline ObserverEditor -
2:00 pm - 2:30 pm
Auditorium (104)
Fireside Finale with United Airlines Chief Executive Officer Scott Kirby
In a capstone conversation to close APEX Global EXPO, United Airlines CEO Scott Kirby will share insights into United’s leadership in innovation, loyalty expansion, digital transformation, and next-generation inflight connectivity. Kirby’s leadership vision will spotlight how United is redefining the future of passenger experience across the airline’s global network, fostering operational resilience, and championing sustainability initiatives in aviation’s evolving landscape. Required: Airline, Airport, Alliance registrations; APEX CEO Keynote registration; APEX Full EXPO registration; IFSA EXPO registration
Scott KirbyUnited AirlinesCEO
Brian SumersThe Airline ObserverEditor -
5:00 pm - 5:45 pm
Auditorium Foyer – Room 104
APEX/IFSA Awards Ceremony Reception
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5:45 pm - 7:15 pm
Auditorium – Room 104
APEX/IFSA Awards Ceremony - Sponsored by Sponsors Thales & West Entertainment
Speaker Directory